Acclaimed FIFA streamer Castro joined with Softgiving to raise more than $200,000 in a 28-hour, online charity streaming event for three charities.
The event, #FkCovid19, took place on March 27–28 and included a $100,000 donation from Castro himself.
The funds supported Direct Relief, Global Giving, and No Kid Hungry.
The Softgiving team worked with Castro to build the donation page, determine fun incentives, create a giveaway feature and launch the campaign on 12 hours notice.
“I can’t emphasize how awesome it was for Softgiving to create this campaign for me on such short notice. Setting up and linking the page to my stream was simple, and the website navigation made it easy to donate.” — Castro
The stream was Castro’s most successful charity stream ever, generating more than double his previous record.